He says, "The film and my role were exciting from the word go. The transformation from a clean-shaven Bandra boy to a hardcore Rohtak guy was a challenge. Not only did I click photographs of myself everyday after I started growing a beard, but also enrolled with National School of Drama's Professor NK Sharma, who taught me Haryanvi language, voice modulation, body postures, etc. The transformation was interesting and it kept me hooked."
This is the first time Imran has attempted a film with a rustic feel. Matru... is also special to him, because he got to work with Vishal, someone whose work he has always admired. The filmmaker, too, said Imran's effort to portray Matru was commendable. "Imran has the rare ability to surrender to the director's vision. Working with him has been one of my finest moments as a director. No one else could have been my Matru other than him," Vishal says.
While the actor has always been known for his chocolate-boy looks, his new avatar has been noticed and appreciated by a lot of female fans, one of them being co-star Anushka Sharma. She finds it to be his hottest look till date. Along with giving creative inputs, say sources, Imran has also been closely involved with the film's marketing strategies. He has reportedly suggested an innovative idea called Matru Messaging Service (MMS), where Matru, in his unique style, will deliver festive messages to people.
Matru Ki Bijlee Ka Mandola, presented by Fox Star Studios and produced by Vishal Bhardwaj, releases on January 11.
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