SAB TV partners with Bollywood tourism

Written By Unknown on Rabu, 14 Agustus 2013 | 21.44

SAB TV has partnered with Bollywood Tourism to launch SAB Ki Sawaari, a unique initiative that brings fans closer to their favourite stars.

Anooj Kapoor, EVP and business head of the channel, flagged off the event at a mall. Joining him on this fun-filled ride to the sets of Lapataganj - Ek Baar Phir were Debina Bonnerjee (Mayuri), Rajendra Gupta (Babuji), Gopi Bhalla (Gopinath Gandotra), Navina Bole (Priya), Dev Joshi (Balveer), Bhavya Gandhi (Tappu), Kush Shah (Goli) and Nidhi (Sonu Bhide).

The cast of Lapataganj, including Sucheta Khanna (Indumati), Rohitashv Gaur (Mukundi), Shubhangi Gokhle (Mishri mausi), Anoop Upadhyay (Mamaji), Aditi Telang (Surili) and Chidiya Ghar's Gadha Prasad (Jitu Shivare) and Mendhak Prasad (Manish) also attended the do.

Says Anooj, "It is our constant endeavour to create interesting and entertaining content for the viewers, and through this initiative, we will take this experience interactive. This is a unique way to provide the consumers with an opportunity to engage with the brand and its popular characters."

Rohitashv says, "It's a wonderful initiative through which the fans can interact with us." Debina adds, "It's a great initiative to let the fans connect with us."

Starting July 29, hop on to SAB Ki Sawaari.


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