Katrina, the hottest phuljhadi in town

Written By Unknown on Minggu, 27 Oktober 2013 | 21.44

Diwali is now more about firecrackers, with its essence — the beautiful diyas — being relegated to the position of mere decorative 'items'. The festival of 'lights' is more about noise now and, of course, merchandising of the noisemakers. And how can we think merchandising in India and not think Bollywood...and cricket? We can't, and so can't those who deal in Diwali merchandise.

No wonder, Katrina Kaif is the hottest phuljhadi this season along with other hot B-Town patakhas like Kareena Kapoor Khan and Vidya Balan. And if that's not hot enough, the boxes flaunting their pictures along with other hotties like Sonakshi Sinha, Aishwairya Rai Bachhan, Deepika Padukone, Preity Zinta, Riya Sen and Esha Deol are selling like hot cakes! Even Hollywood stars like Cameron Diaz, Jennifer Lopez and Arnold Schwarzenegger are part of the line-up.

"Popular actors attract customers and boost sales," said Mohammed Jamil Akhtar, owner of a firework shop in the city.

Then again, Ben10, Mr Bean, Chota Bheem and Harry Potter are there for the kids. Popular male actors like Aamir Khan, Amitabh Bachchan and Hrithik Roshan are also part of the merchandise. "The actors help attract customers," said Mohammad Salim, a city-based fireworks distributor.

The faces on the boxes also include cricketers like Sachin Tendulkar, MS Dhoni and Virat Kohli. After all, when it comes to India, cricket is the next best thing after Bollywood.

Hot sellers 1 Katrina phuljhadis 100 2 Aishwairya giant chakras 70 3 Deepika ground chakkar 50 4 Jennifer Lopez flower pots 50 5 Katrina flower pots 70 6 Ben10 flower pots 75 7 Amitabh crackers 50 8 Hrithik phuljhadi 80


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