The order has been issued in response to a petition filed by TV talk show host Mubashir Lucman. The order was reportedly the consequence of a conflict among TV channels in Pakistan. The move was allegedly masterminded by one of the channels which did not get the telecast rights of several Bollywood films.
READ: YRF logo changes for 'Dhoom 3'
' Dhoom 3' would become the first film of the Khan triumvirate to release officially in Pakistan. While other films have been releasing via UK, Yash Raj Films has done the unbelievable by securing a release directly in Pakistan.
All the three Khans- Salman Khan, Shah Rukh Khan and Aamir Khan, have a special fan following in Pakistan. Watched by kids and adults alike, 'Dhoom' being a popular franchise in India says a lot about its global release especially in Pakistan.
READ: I'd like to be in Kiran's next film: Aamir Khan
'Dhoom 3' is the biggest film of this year and the hype around the project is unprecedented. While the marketing has followed 'less is more' formula, the desire to consume the film is at an all time high.
The film was cleared without a single cut by the Sindh censor board and YRF is thrilled about that. In a statement issued by Yash Raj Films' Vice President International Operations, Avtar Singh said, "We wish to extend our gratitude to the authorities for their support to ensure that business for producers as well as the local Pakistani distributors and exhibitors is protected."
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