It is this kind of audience support that encouraged the actress-entrepreneur to design her own line of saris, under the brand of Shilpa Shetty Kundra (SSK) saris. The collection has been exclusively announced in partnership with HomeShop 18 and was launched at a special event in the capital recently. Shilpa walked the ramp wearing a sari from her new collection and said, "The sari is one of the most popular and versatile outfits, which makes you look glamorous and dignified at the same time. In this exclusive collaboration, I've enjoyed experimenting with unique styles to suit different tastes. The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing their richness, with the biggest prerequisite being budget-friendliness."
READ: Shilpa Shetty: I have an art budget
The launch collection comprised six designs which were mostly light saris in georgette and crepe in various colour schemes and prints.
I loved the way saris looked on my mom: Talking about the background behind her decision to design, Shilpa said, "Ever since I can remember, I loved saris primarily because my mother used to wear them to work and I would love the way they looked on her. After I started wearing saris, I would tell my designer friends, yeh colour kardo, yeh print add kardo, yeh fabric hai, etc. That's when I realized that since I design for myself, I could totally do it for my fans."
Shilpa's husband, Raj Kundra was also a part of the event and was present in the front row to see the show along with founder and CEO, HomeShop18, Sundeep Malhotra. After the show, Sundeep said, "HomeShop18 has always been at the forefront of innovation and in a yet another first, we're proud to launch a range by Bollywood star and fashion icon Shilpa Shetty Kundra. The exclusive SSK saris offer our customers a premium collection at an affordable price point and supreme quality. We believe this partnership will revolutionize designer-wear by making it accessible to women across India."
WATCH: Shilpa Shetty meets with an accident - BT
Stay updated on the go with The Times of India's mobile apps. Click here to download it for your device.
Anda sedang membaca artikel tentang
Shilpa Shetty turns designer, launches her sari brand
Dengan url
http://encokpegalinu.blogspot.com/2014/09/shilpa-shetty-turns-designer-launches.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Shilpa Shetty turns designer, launches her sari brand
namun jangan lupa untuk meletakkan link
Shilpa Shetty turns designer, launches her sari brand
sebagai sumbernya
0 komentar:
Posting Komentar