The actor previously tasted box office success with Taare Zameen Par, Ghajini and 3 Idiots, and all of them came out during Christmas with their trailers being launched on Diwali. Shah Rukh Khan is known to release his films during the festive period of Diwali.
READ: Shah Rukh Khan is a friend: Aamir Khan
Successive Diwalis have paid Shah Rukh rich dividends just as Eid has proved lucky for Salman Khan. And Aamir has managed to attach his upcoming film PK's theatrical trailer with Happy New Year's release date, that is, October 23.
In 2008, while SRK-starrer Rab Ne Bana di Jodi was still getting screened at the theatres, Aamir used his marketing brain and made the ushers of the theatre get the Ghajini cut. His action bonanza was slated to release within a few days of Rab Ne Bana Di Jodi. "It is just a coincidence that Shah Rukh and I clash around the same time. For the last five years I have been releasing my film on Christmas," said Aamir, further adding, "Shah Rukh's popularity benefits me. By attaching my film's trailer with his film, my film definitely stands to gain."
WATCH: PK : Aamir Khan took special training in learning Bhojpuri
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