A source close to the league told TOI, "Bala is close to Sanjay, who introduced him to Kundra. In fact, it was Dutt who suggested getting Venky on board as a sponsor and an agreement was signed between them for the first three events."
According to reports, after Venky's allegedly failed to pay the sponsorship money, the SFL team sent him gentle reminders. He was never really put under any kind of pressure to clear the dues, given his proximity to Sanjay, who continued to vouch for his friend's commitment to the contract.
And while Kundra would have continued to wait for Venky's to pay up, Dutt's prison term has sent alarm bells ringing, "There is a lot of pressure on the fight league. And to tie up all the loose ends, the SFL team tried to call Bala, who has not responded so far. If he is Dutt's friend, he should now step forward and do what needs to be done."
When TOI got in touch with Kundra, he said, "Bala is a very large-hearted and nice guy but yes I can't deny we have outstanding dues from Venky's Nutrition." At the time of going to the press, Venky's media manager had not reverted to our query.
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