About the numbers becoming a hit online, Kangana says, "The moment Ganeshji (Acharya) started explaining the moves to me, I knew this would be a really fresh experience. I am glad to have got the right ada, nazaakat and shokhiyat in place."
Vishwas Patil, who makes his directorial debut in Bollywood with this movie, produced by MH Shah and UA Karande, says, "The video of Julmi has generated over 1.5 lakh hits on the internet. Even distributors in Pakistan and Dubai have talked business after viewing the songs. This is the result of Kangana's hard work. Credit also goes to Sameer Anjaan and Dev Kohli's lyrics and music by Uttam Singh."
Though set in a kotha, Julmi wasn't positioned as an item song, says Patil, adding, "I'm here to sell a story, not a body. The movie might have flesh trade as the background, but I'm not trading its soul for skin show."
Rajjo, produced by Four Pillars Entertainment Pvt Ltd, releases November 15.
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