Meet the style superhero 'Hrithik Roshan'

Hrithik Roshan is set to take your breath away with high-voltage stunts in Krrish 3. Apart from the technology, what also makes him look spectacular on screen is his style statement. This is where Macroman M-series positions itself as a brand that epitomizes larger-than-life style with their mantra, 'Live life, live the challenge'.

As India's global superhero Krrish suits up, ready to jump out of his comfort zone and bring down rampaging villains, the man behind the mask, Hrithik Roshan, has always taken life's challenges by the horns. No wonder the actor has always stood by a brand that's all about confidence and comfort, often mouthing the familiar tagline, "Live like a Macroman".

The superhero franchise, which began in 2003 with Koi...Mil Gaya, is about to hit the screens with the third edition, Krrish 3. And Macroman M-Series is ready to jump to the next level through its association with the film. Hrithik has also been the brand's ambassador since 2007. "Since the inception, we have taken up the challenge of positioning the brand on an international level. With our innovative styles and our fabrics, we have managed to win and touch the hearts of millions across the world. For us, innovation is the key. And innovation, coupled with quality and the love of our consumers, help us stay ahead," says Vikash Agarwal, brand director.

The brand was born out of a vision to take international fashion to the homes of contemporary men. Today, it mirrors the ultra-masculinity and drive of every urbane, sophisticated and perfectionist man like Hrithik. Designed for comfort and detailed for style, the innerwear is available in two collections - Classic and International. The sportswear and leisurewear collections are all about combining cutting-edge style with round-the-clock comfort. Fine fabrics intermingle with the latest international fashion trends and designs to create the outerwear range.

Taking fashion to newer heights is the recently introduced Macrowoman. Bringing fashion, comfort and design together, the range of apparel offers premium lingerie, sportswear and leisurewear for the modern woman. Available at exclusive brand outlets in major Indian cities, this smart fashion line is now accessible to everyone across the country. Even the on-the-move GenY can purchase the products online at www.macroman.co.in.

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